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Global
Newsletter Resins & Additives for Coatings
Global
Newsletter Resins & Additives for Coatings

Let`s turn challenges into opportunities by intensifying the technical dialogue

Dear Readers,

 

At the end of 2019, BASF decided to further develop its European additive organization with the goal of becoming our customers’ first choice for Performance and Formulation Additives. The additives business is by nature one that thrives through customer intimacy. Our prime objective across all the industries we serve is to help turn the specific challenges that each customer faces into opportunities.

We are convinced that the new structure will make us an even more focused and agile partner and enable us to tackle the formulation challenges of the future. Our newly formed commercial sales team for Additives in Western Europe and the technical sales team Additives EMEA focus on intensifying the technical dialogue with our customers and link their R&D centers to BASF’s vast scientific capabilities including our highly specialized expertise in additive technologies.

We would like our customers to experience a new BASF in the field of additives – please let us know whether you feel the change.

 

Best regards,

Stefan Wilhelmi

Head of Sales Additives Europe

Stefan Wilhelmi, Head of Sales Additives Europe

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