Expect passion for coatings to match your needs
Welcome to our latest newsletter.
May I introduce myself? Following my chemistry studies at Karlsruhe Technical University and 19 years in BASF Coatings, I recently took over the position of Vice President Resins & Additives EMEA.
In my previous roles, I always worked in close proximity to our customers and I’m very much looking forward to cooperating with you to turn challenges into opportunities. It is my focus to help you to innovate by offering individual technical support as well as a comprehensive portfolio of coatings products.
What can you expect over the next few years? We want to support you in realizing the potential of current trends such as the strong drive for greater sustainability, whether your focus is the switch from solvent- to water-based products, the use of bio-based raw materials, or chemical recycling of plastic waste (ChemCycling).
Looking at our latest developments, we are happy to offer you the flexibility of a dispersing agent that is suitable for a broad application range and achieves top results with both inorganic and organic pigments. Furthermore, we have recently launched Joncryl® 9530, a new straight acrylic dispersion which brings out the beauty of wood surfaces. You can read more about these and other products in this newsletter.
Enjoy reading our latest news.
Dr. Frank Hezel